Yay social media! Today’s links are all sourced from Twitter. Why? because I can! But mostly because Twitter has become a go-to, real-time resource for discovering great news and articles in the Green IT and cleantech space. So today, I also credit the Twitter accounts that help draw attention — and spark conversation around — [...]
ecoSocial
Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could [...]
Read more Johanna Blakley’s TED talk bodes well for your ecoSocial efforts
by Pedro Hernandez on March 21, 2011 · 0 comments
Another day, another lesson in navigating the tricky waters of social media. Chrysler’s official Twitter stream let slip the mother of all dirty words, the F-bomb. Sure, the Internet may have desensitized many to racy language — especially those of us that have ever moderated online communities — but as a rule, such language in [...]
Read more ecoSocial: What Chrysler’s F-bomb on Twitter can teach us about managing social media
by Pedro Hernandez on March 9, 2011 · 0 comments
Update: Remember 10,000 Trees? The project that I spotlighted in the Kickstarter post from a couple of weeks ago? I’m glad to report that the campaign was a success, proving that green Kickstarter projects can indeed take off. With several days left on the clock, Sarah Ginsburg and Sarah Berkovich have raised $300 over the [...]
Read more Update: 10,000 Trees is a crowdfunding success
by Pedro Hernandez on February 20, 2011 · 3 comments
Kickstarter’s hot, but not the only game in town. Mashable published a great profile on 33needs, a crowdfunding startup that specializes on projects that promote social good. In fact, it’s an outright requirement. Unlike Kickstarter, where any entrepreneur with a vision can solicit funds, 33needs strictly caters to projects and enterprises with strong social missions. [...]
Read more Kiva + Kickstarter = 33needs?
by Pedro Hernandez on February 16, 2011 · 0 comments
So, you already follow ecoINSITE on Twitter and “like” the site on Facebook. Thank you! In return, I made the “I *heart* you, Earth” Valentine’s Day doodle (that’s it on the right) just for you. But now what? There are plenty more ways to connect with folks that follow (and influence) the Green IT and [...]
Read more ecoSocial: Green social media resources you’ll love
by Pedro Hernandez on February 14, 2011 · 1 comment
When the Smart Grid Consumer Collective (SGCC) formed last year, it set on a tough and unforgiving road. The parties it represents — utilities and smart grid vendors, for the most part — were the enemy in the eyes of homeowners that saw their electric bills skyrocket soon after smart meters were installed. This led [...]
Read more Smart grid and consumers: Exploring a tough sell
by Pedro Hernandez on February 9, 2011 · 2 comments
If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The [...]
Read more ‘The best strategies consist of 90% listening and 10% activation’ and other social media insights
by Pedro Hernandez on February 8, 2011 · 2 comments
Kickstarter’s on fire. Notable funding successes include Diaspora, C-Loop and TikTok+LunaTik, the swank watch bands for the new iPod Nano that caused a stir in the blogosphere late last year. Some Kickstarter-funded films even made it to Sundance and two took home honors. The innovative service leverages the web and social media to help artists [...]
Read more Can green Kickstarter projects succeed?
by Pedro Hernandez on February 3, 2011 · 3 comments
If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability. And his timing couldn’t be better. It’s a topic that could use more coverage. I even dabbled in [...]
Read more Social Sustainability: Because saving the planet is a group effort
by Pedro Hernandez on February 1, 2011 · 2 comments
