social media

I’ll raise a glass to that! Ketel One and GQ are searching for the next great idea in eco-friendly entrepreneurship. The companies are running a contest, “A Gentleman’s Call,” to determine which one of five finalists will take home $100,000 to pursue their dreams. And they’re using social media to help name the winner. The ideas range […]

Read more Ketel One and GQ enlist Facebook for eco-entrepreneurs

by Pedro Hernandez on November 21, 2012 · 0 comments

Today, Office Depot shared some great insights on SMBs and their green business practices. According to the company, a majority of small businesses have adopted eco-friendly practices or are planning to by 2014. Earlier, at Small Business Computing I wrote: Sixty-one percent of small- and medium-sized businesses (SMBs) are actively taking steps to reduce their environmental impact according […]

Read more Grow your green SMB customer base with SEO

by Pedro Hernandez on April 17, 2012 · 0 comments

Is your organization on Salesforce? Now the company is offering a great new way to add some socially-driven momentum to your sustainability efforts. While I was writing up a Salesforce-Rypple integration article for Enterprise Apps Today, it occurred to me that it would make a great tool for not only getting word about green initiatives […]

Read more ecoSocial: Salesforce’s Rypple for greener workplaces?

by Pedro Hernandez on March 15, 2012 · 0 comments

Got a window? Then you can grow your own food. A group of driven, DIY-types from around the world are helping to bring hydroponic systems home. In her TED talk “A Garden in My Apartment” (below), Britta Riley of Windowfarms — vertical food gardens, if you will — shows how a socially-driven community of 24,000 hydroponics buffs […]

Read more Windowfarms: Social, crowdsourced hydroponics bring fresh food home

by Pedro Hernandez on November 29, 2011 · 0 comments

“Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun.” That’s what Sir Richard Branson of Virgin fame (and fortune) answered in an interview with Mashable’s Sarah Kessler said the following when asked about advice for company leaders on approaching social media. Words to live tweet by. Image credit: @richardbranson  

Read more Quote of the day: Branson on social media

by Pedro Hernandez on October 4, 2011 · 0 comments

A recent post in the Social Media Examiner examined the “9 Reasons Why Your Content Is Not Shared on Social Networks.” All good stuff , but one reason stood out because it touches on a couple of factors that shape how green technology companies do business and how they’re perceived online. The highlight for me […]

Read more ecoSocial: Causes trump brands in social media?

by Pedro Hernandez on August 31, 2011 · 1 comment

Maybe it’s because I’m still reeling from yesterday’s mind-blowing announcement from Lytro (light-field tech for the masses, please don’t be vaporware), but I’ve got photography on my mind. So much so that I dusted off my DSLR yesterday, brushed up on some basics and made tentative plans to soak up some of this summer’s sights […]

Read more Term of the Day: Conservation Photography

by Pedro Hernandez on June 23, 2011 · 1 comment

Here’s what’s making news today on the Green IT and cleantech (and social media) fronts: Verizon has a new new carbon intensity metric based on how many terabytes course through its platforms; IBM’s Smarter Planet campaign resonates online and in social media; and a 64-chip that consumes just one watt of electricity? Adapteva says yes. […]

Read more Today’s 10: Twitter Tuesday Edition – May 3, 2011

by Pedro Hernandez on May 3, 2011 · 0 comments

My inbox and press releases do not get along… at all. So it’s a minor miracle that an alert today from Save the Redwoods League wasn’t trashed at first glance. What spared it from my ruthless delete key? An intriguing mobile tech angle that incorporates crowdsourcing in the form of the League’s newly-released Redwood Watch […]

Read more ecoSocial Spotlight: Save the Redwoods League

by Pedro Hernandez on April 29, 2011 · 0 comments

Yay social media! Today’s links are all sourced from Twitter. Why? because I can! But mostly because Twitter has become a go-to, real-time resource for discovering great news and articles in the Green IT and cleantech space. So today, I also credit the Twitter accounts that help draw attention — and spark conversation around — […]

Read more Today’s 10: Twitter edition – Monday, March 28

by Pedro Hernandez on March 28, 2011 · 0 comments