Got a window? Then you can grow your own food. A group of driven, DIY-types from around the world are helping to bring hydroponic systems home. In her TED talk “A Garden in My Apartment” (below), Britta Riley of Windowfarms – vertical food gardens, if you will — shows how a socially-driven community of 24,000 hydroponics buffs [...]
Read more Windowfarms: Social, crowdsourced hydroponics bring fresh food home
by Pedro Hernandez on November 29, 2011 · 1 comment
“Be authentic and organic. It can’t be forced or it won’t work. And most importantly, have fun.” That’s what Sir Richard Branson of Virgin fame (and fortune) answered in an interview with Mashable’s Sarah Kessler said the following when asked about advice for company leaders on approaching social media. Words to live tweet by. Image credit: @richardbranson
Read more Quote of the day: Branson on social media
by Pedro Hernandez on October 4, 2011 · 0 comments
A recent post in the Social Media Examiner examined the “9 Reasons Why Your Content Is Not Shared on Social Networks.” All good stuff , but one reason stood out because it touches on a couple of factors that shape how green technology companies do business and how they’re perceived online. The highlight for me [...]
Read more ecoSocial: Causes trump brands in social media?
by Pedro Hernandez on August 31, 2011 · 1 comment
Maybe it’s because I’m still reeling from yesterday’s mind-blowing announcement from Lytro (light-field tech for the masses, please don’t be vaporware), but I’ve got photography on my mind. So much so that I dusted off my DSLR yesterday, brushed up on some basics and made tentative plans to soak up some of this summer’s sights [...]
Read more Term of the Day: Conservation Photography
by Pedro Hernandez on June 23, 2011 · 1 comment
Here’s what’s making news today on the Green IT and cleantech (and social media) fronts: Verizon has a new new carbon intensity metric based on how many terabytes course through its platforms; IBM’s Smarter Planet campaign resonates online and in social media; and a 64-chip that consumes just one watt of electricity? Adapteva says yes. [...]
Read more Today’s 10: Twitter Tuesday Edition – May 3, 2011
by Pedro Hernandez on May 3, 2011 · 0 comments
My inbox and press releases do not get along… at all. So it’s a minor miracle that an alert today from Save the Redwoods League wasn’t trashed at first glance. What spared it from my ruthless delete key? An intriguing mobile tech angle that incorporates crowdsourcing in the form of the League’s newly-released Redwood Watch [...]
Read more ecoSocial Spotlight: Save the Redwoods League
by Pedro Hernandez on April 29, 2011 · 0 comments
Yay social media! Today’s links are all sourced from Twitter. Why? because I can! But mostly because Twitter has become a go-to, real-time resource for discovering great news and articles in the Green IT and cleantech space. So today, I also credit the Twitter accounts that help draw attention — and spark conversation around — [...]
Read more Today’s 10: Twitter edition – Monday, March 28
by Pedro Hernandez on March 28, 2011 · 0 comments
Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could [...]
Read more Johanna Blakley’s TED talk bodes well for your ecoSocial efforts
by Pedro Hernandez on March 21, 2011 · 0 comments
Another day, another lesson in navigating the tricky waters of social media. Chrysler’s official Twitter stream let slip the mother of all dirty words, the F-bomb. Sure, the Internet may have desensitized many to racy language — especially those of us that have ever moderated online communities — but as a rule, such language in [...]
Read more ecoSocial: What Chrysler’s F-bomb on Twitter can teach us about managing social media
by Pedro Hernandez on March 9, 2011 · 0 comments
Update: Remember 10,000 Trees? The project that I spotlighted in the Kickstarter post from a couple of weeks ago? I’m glad to report that the campaign was a success, proving that green Kickstarter projects can indeed take off. With several days left on the clock, Sarah Ginsburg and Sarah Berkovich have raised $300 over the [...]
Read more Update: 10,000 Trees is a crowdfunding success
by Pedro Hernandez on February 20, 2011 · 3 comments
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