sustainability

ecoSocial: Salesforce’s Rypple for greener workplaces?

Is your organization on Salesforce? Now the company is offering a great new way to add some socially-driven momentum to your sustainability efforts. While I was writing up a Salesforce-Rypple integration article for Enterprise Apps Today, it occurred to me that it would make a great tool for not only getting word about green initiatives [...]

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by Pedro Hernandez on March 15, 2012 · 0 comments

Johanna Blakley’s TED talk bodes well for your ecoSocial efforts

Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could [...]

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by Pedro Hernandez on March 21, 2011 · 0 comments

‘The best strategies consist of 90% listening and 10% activation’ and other social media insights

If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The [...]

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by Pedro Hernandez on February 8, 2011 · 2 comments

Social Sustainability: Because saving the planet is a group effort

If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability. And his timing couldn’t be better. It’s a topic that could use more coverage. I even dabbled in [...]

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by Pedro Hernandez on February 1, 2011 · 2 comments

SAP Releases 2008 Sustainability Report

I’m always curious to see if companies that push Green IT indeed practice what they preach. SAP, which recently made a curious move into environmental impact reporting software, just published its 2008 sustainability report, complete with its own URL. Unlike…

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by Pedro Hernandez on May 12, 2009 · 0 comments

Clear Standards Ahead for SAP

SAP plans to beef up its business sustainability portfolio with the acquisition of Clear Standards Inc., makers of software that measures a business’ carbon output and provides a roadmap for cutting energy costs and emissions. SAP envisions that Clear Standards…

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by Pedro Hernandez on May 12, 2009 · 0 comments