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Facebook bets on cool, renewables for Swedish data center

Pictured: Lulea mayor Karl Petersen (left) and Facebook’s Director of Site Operations, Tom Furlong – Image Credit:  Lulea data center Facebook page Facebook is poised to take free cooling and clean energy to new heights. Up into the Arctic Circle, in fact. The social networking behemoth announced today that it was siting its first data center outside [...]

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by Pedro Hernandez on October 27, 2011 · 0 comments

ecoSocial: Causes trump brands in social media?

A recent post in the Social Media Examiner examined the “9 Reasons Why Your Content Is Not Shared on Social Networks.” All good stuff , but one reason stood out because it touches on a couple of factors that shape how green technology companies do business and how they’re perceived online. The highlight for me [...]

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by Pedro Hernandez on August 31, 2011 · 1 comment

Facebook shares its secret to green data centers

Literally, in fact. Today, Facebook took a dramatically different course than its peers and let the world look behind the curtain. Whereas other big Internet firms consider the “nuts and bolts” details of their IT infrastructure a competitive advantage, Facebook open sourced its custom, energy efficient server and data center tech under the Open Compute [...]

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by Pedro Hernandez on April 7, 2011 · 0 comments

Facebook: Microservers yes, virtualization no

Some interesting insights from Facebook this week as the company broadcasts some of the thinking behind its IT strategy. And instead of submitting to the virtualization craze that’s spreading through corporate data centers, the social networking giant is throwing its weight behind microservers. This comes as Intel announces plans for Xeon- and Atom-based processors for [...]

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by Pedro Hernandez on March 17, 2011 · 0 comments

ecoSocial: What Chrysler’s F-bomb on Twitter can teach us about managing social media

Another day, another lesson in navigating the tricky waters of social media. Chrysler’s official Twitter stream let slip the mother of all dirty words, the F-bomb. Sure, the Internet may have desensitized many to racy language — especially those of us that have ever moderated online communities — but as a rule, such language in [...]

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by Pedro Hernandez on March 9, 2011 · 0 comments

‘The best strategies consist of 90% listening and 10% activation’ and other social media insights

If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The [...]

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by Pedro Hernandez on February 8, 2011 · 2 comments

Mark Monroe heads The Green Grid, expands data center sustainability mission

Some significant changes this week at The Green Grid. Mark Monroe, a Sun veteran and a Center for ReSource Conservation board member, will be taking over as Executive Director following the departure of Larry Vertal from the post. The appointment also marks a subtle but important shift in the group’s mission. Though energy efficient IT [...]

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by Pedro Hernandez on January 27, 2011 · 1 comment

Got an iPad? Two must-download apps to kick the paper habit

This year, waiting under the tree for me was an iPad. (Happy Dance!) After the ritual updating, tweaking of settings and connecting online, it came time to download apps! The form factor, particularly all that screen, was new territory for me. The only other extensive time I’ve spent with iOS is the iPhone 4, which [...]

Read more Got an iPad? Two must-download apps to kick the paper habit

by Pedro Hernandez on December 25, 2010 · 4 comments

Facebook weans itself off coal for second data center site

This is a step in the right direction. Facebook has selected Rutherford County, North Carolina for its second data center, largely sidestepping the furor that erupted early this year when it selected Prineville, Ore., which relies primarily on coal for power, for its first data center. As The New York Times’ Bit Blog notes, Forest [...]

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by Pedro Hernandez on November 11, 2010 · 1 comment

Facebook friends Green IT

After taking some lumps by situating its first ever data center in a primarily coal-powered region, Facebook is now making a concerted effort to become synonymous with Green IT. With its newly launched Green on Facebook page, the social networking company is spotlighting relevant articles from around the web and pulling back the curtain a [...]

Read more Facebook friends Green IT

by Pedro Hernandez on November 4, 2010 · 3 comments

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