Don’t let the title of Johanna Blakley’s TED talk, “Social media and the end of gender,” fool you. Sure, social media and gender are at the heart of it, but there are other factors that are rewriting the rules of engaging with communities and consumers. Watch the video for some fascinating, research-backed insights that could [...]
Read more Johanna Blakley’s TED talk bodes well for your ecoSocial efforts
by Pedro Hernandez on March 21, 2011 · 0 comments
So, you already follow ecoINSITE on Twitter and “like” the site on Facebook. Thank you! In return, I made the “I *heart* you, Earth” Valentine’s Day doodle (that’s it on the right) just for you. But now what? There are plenty more ways to connect with folks that follow (and influence) the Green IT and [...]
Read more ecoSocial: Green social media resources you’ll love
by Pedro Hernandez on February 14, 2011 · 1 comment
When the Smart Grid Consumer Collective (SGCC) formed last year, it set on a tough and unforgiving road. The parties it represents — utilities and smart grid vendors, for the most part — were the enemy in the eyes of homeowners that saw their electric bills skyrocket soon after smart meters were installed. This led [...]
Read more Smart grid and consumers: Exploring a tough sell
by Pedro Hernandez on February 9, 2011 · 2 comments
If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The [...]
Read more ‘The best strategies consist of 90% listening and 10% activation’ and other social media insights
by Pedro Hernandez on February 8, 2011 · 2 comments
Kickstarter’s on fire. Notable funding successes include Diaspora, C-Loop and TikTok+LunaTik, the swank watch bands for the new iPod Nano that caused a stir in the blogosphere late last year. Some Kickstarter-funded films even made it to Sundance and two took home honors. The innovative service leverages the web and social media to help artists [...]
Read more Can green Kickstarter projects succeed?
by Pedro Hernandez on February 3, 2011 · 3 comments
If you haven’t been following Tom Raftery, well you should. Also, you missed a pretty significant development in regards to his blog, in my view at least. He re-branded it to train the focus on Social Sustainability. And his timing couldn’t be better. It’s a topic that could use more coverage. I even dabbled in [...]
Read more Social Sustainability: Because saving the planet is a group effort
by Pedro Hernandez on February 1, 2011 · 2 comments
From green building gurus and Green IT benchmarking services and eco-friendly spa robes to data center power distribution and much more, here are ten of the latest folks on Twitter that have added @ecoINSITE to their watch list and earned a follow in return. Enjoy! @mgualtieri – Mike Gualtieri Forrester’s go-to guy for Architecture, Design, [...]
Read more ecoSocial: Look who’s Tweetin’ – Jan. 2011
by Pedro Hernandez on January 25, 2011 · 0 comments
This year, waiting under the tree for me was an iPad. (Happy Dance!) After the ritual updating, tweaking of settings and connecting online, it came time to download apps! The form factor, particularly all that screen, was new territory for me. The only other extensive time I’ve spent with iOS is the iPhone 4, which [...]
Read more Got an iPad? Two must-download apps to kick the paper habit
by Pedro Hernandez on December 25, 2010 · 4 comments
After taking some lumps by situating its first ever data center in a primarily coal-powered region, Facebook is now making a concerted effort to become synonymous with Green IT. With its newly launched Green on Facebook page, the social networking company is spotlighting relevant articles from around the web and pulling back the curtain a [...]
Read more Facebook friends Green IT
by Pedro Hernandez on November 4, 2010 · 3 comments
Off-topic post alert! To bloggers and online writers, inspiration comes from several places. Other websites and blogs, IMs, emails… you get the picture. Another good source is Twitter. With a solid roster of people and organizations to follow, plus a…
Read more Twitter Tip: Leave the Past in the Past
by Pedro Hernandez on June 24, 2009 · 0 comments
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