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ecoSocial: Causes trump brands in social media?

August 31, 2011 by Pedro Hernandez 1 Comment

A recent post in the Social Media Examiner examined the “9 Reasons Why Your Content Is Not Shared on Social Networks.” All good stuff , but one reason stood out because it touches on a couple of factors that shape how green technology companies do business and how they’re perceived online. The highlight for me […]

Filed Under: ecoSocial, Featured Tagged With: American Express, Cree, Facebook, LED lighting, LEDs, social media, Twitter

Today’s 10: Twitter Tuesday Edition – May 3, 2011

May 3, 2011 by Pedro Hernandez Leave a Comment

Here’s what’s making news today on the Green IT and cleantech (and social media) fronts: Verizon has a new new carbon intensity metric based on how many terabytes course through its platforms; IBM’s Smarter Planet campaign resonates online and in social media; and a 64-chip that consumes just one watt of electricity? Adapteva says yes. […]

Filed Under: ecoSocial, Green IT Tagged With: green it news roundup, roundup, social media, Twitter

Today’s 10: Twitter edition – Monday, March 28

March 28, 2011 by Pedro Hernandez

Yay social media! Today’s links are all sourced from Twitter. Why? because I can! But mostly because Twitter has become a go-to, real-time resource for discovering great news and articles in the Green IT and cleantech space. So today, I also credit the Twitter accounts that help draw attention — and spark conversation around — […]

Filed Under: ecoSocial, Green IT Tagged With: green it news roundup, roundup, social media, Twitter

ecoSocial: What Chrysler’s F-bomb on Twitter can teach us about managing social media

March 9, 2011 by Pedro Hernandez Leave a Comment

Another day, another lesson in navigating the tricky waters of social media. Chrysler’s official Twitter stream let slip the mother of all dirty words, the F-bomb. Sure, the Internet may have desensitized many to racy language — especially those of us that have ever moderated online communities — but as a rule, such language in […]

Filed Under: ecoSocial Tagged With: Facebook, social media, Twitter

ecoSocial: Green social media resources you’ll love

February 14, 2011 by Pedro Hernandez 1 Comment

So, you already follow ecoINSITE on Twitter and “like” the site on Facebook. Thank you! In return, I made the “I *heart* you, Earth” Valentine’s Day doodle (that’s it on the right) just for you. But now what? There are plenty more ways to connect with folks that follow (and influence) the Green IT and […]

Filed Under: ecoSocial Tagged With: social media, social networking, Twitter

‘The best strategies consist of 90% listening and 10% activation’ and other social media insights

February 8, 2011 by Pedro Hernandez 2 Comments

If you’re having trouble creating a social media strategy centered around your green efforts, I’d like to point you to a couple of pieces in The Guardian that can help set you on the right path. The first is a roundup of highlights from a live Q&A on using social media to communicate sustainability. The […]

Filed Under: ecoSocial Tagged With: BP, Facebook, social media, social networking, sustainability, Twitter

ecoSocial: Look who’s Tweetin’ – Jan. 2011

January 25, 2011 by Pedro Hernandez Leave a Comment

From green building gurus and Green IT benchmarking services and eco-friendly spa robes to data center power distribution and much more, here are ten of the latest folks on Twitter that have added @ecoINSITE to their watch list and earned a follow in return. Enjoy! @mgualtieri – Mike Gualtieri Forrester’s go-to guy for Architecture, Design, […]

Filed Under: ecoSocial Tagged With: Green IT, social media, social networking, Twitter

Got an iPad? Two must-download apps to kick the paper habit

December 25, 2010 by Pedro Hernandez 4 Comments

iPad

This year, waiting under the tree for me was an iPad. (Happy Dance!) After the ritual updating, tweaking of settings and connecting online, it came time to download apps! The form factor, particularly all that screen, was new territory for me. The only other extensive time I’ve spent with iOS is the iPhone 4, which […]

Filed Under: ecoSocial, Featured, Gadgets & Mobile, Green IT Tagged With: Apple, apps, Facebook, Flipboard, green, Instapaper, iPad, paperless, social media, social networking, software, Twitter

Follow Friday Tweetfest of Awesomeness: Green Jobs Edition

August 20, 2010 by Pedro Hernandez 1 Comment

Gloomy employment picture? Not if you’re an cleantech and energy efficiency expert! It’s been a while since I cooked up one of my spectacularly popular Twitter follow lists (cue crickets, tumbleweeds), so I thought that this would be a good time to spotlight some great Twitter accounts for launching your new green career (in IT […]

Filed Under: ecoSocial, Green IT Tagged With: Follow Friday, green career, Green IT, green jobs, Twitter

Follow (Me) Friday: @GigaOMPro

July 24, 2009 by Pedro Hernandez Leave a Comment

Follow @GigaOMPro on Twitter.And not because I’m curating the Green IT section for a while.  No, you should follow GigaOM Pro if you’re seeking insightful analysis on IT infrastructure, the mobile industry, and consumer electronics.  See how I just expanded…

Filed Under: ecoSocial, Green IT Tagged With: GigaOM, Green IT, Online Resources, Twitter

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