Since 2008, Dell has been able to reduce product packaging by 18.2 million pounds. For comparison’s sake, that’s the equivalent of “226 fully-loaded 18-wheelers or almost 4,184 small pick-ups,” according to a company statement.
The statistic comes from the company’s latest corporate sustainability report. Dell attributes its success to a “three C’s” strategy, which stands for cube, content and curbside. “Cube” refers to designing packaging with fewer materials and an eye toward efficient shipping; “content” deals with the recycled content of the packaging’s materials; and finally “curbside” governs the recyclability of a PC or laptop’s box.
Kudos! Now, if only Dell would rid itself of that utterly underwhelming, design-by-committee Streak box.
