Ownership of tablets and e-readers both hit 19 percent in the U.S. by the end of 2011, according to the results of a survey of 2,000 Americans. And that constitutes a big jump in ownership of both device categories from the prior year.
The number of tablet owners nearly doubled from December 2010 to January 2011, from 10 percent to 19 percent, according to a Pew survey of 2,000 Americans. E-reader users increased by an identical amount, from 10 percent to 19 percent, and the number of people who reported owning either a tablet or an e-reader increased from 18 percent in December to 29 percent in January.
Pew also reports that households earning under $75,000 are snapping up the devices faster than those earning more, which bodes well for companies banking on the mainstreaming of these gadgets. (As if there was ever any doubt.)