Though it pulled the plug on PowerMeter, Google’s still bullish on green technology. Today, two must-read links offer a glimpse into the company’s interest in cleantech, notably its market potential. But it will be all for naught if the public remain disinterested in the climate sciences. Luckily, Google’s tackling that, too.
Google: Delaying Clean Energy Transition “Only 5 Years Could Leave Trillions on the Table” – Climate Progress via @climateprogress
Yup, trillions with a ‘T’…
Google Study Projects Future Economic Gains from Clean Energy – Scientific American via @sciam
Google.org forecasts “$150 billion in additional economic output and 1.1 million new jobs by 2030.”
Online Climate Explored at Google – Dot Earth | NYT via @nytenvironment
Though scientists overwhelmingly agree that humans are contributing to climate change, not everyone is getting the message. Time to change that.
Key Components of Social Media for Stakeholder Engagement – Elaine Cohen | Visibli.com via @CarbonImpact
When it comes to your CSR and sustainability efforts, remember that “social media is an always on platform.”
5 reasons the CIO can be a corporate sustainability hero – ZDNet via @csrexecs
If nothing else, reason #1!
3 easy steps to see if your Cloud solution is energy efficient – Green Monk via @greeneconpost
Simply put, until you determine an app’s energy use, there’s no way of knowing for sure.
Eyesight troubles? New Ford interiors to feature bolder fonts – SmarterPlanet via @HeathClancy
Not “green” per se, but easier-to-read fonts could help drivers cope with smarter, data-rich rides like EVs and plug-in hybrids.