ecoINSITE

  • Search
You are here: Home / Green IT / APC dives into power management software with InfraStruXure

APC dives into power management software with InfraStruXure

August 5, 2010 by Pedro Hernandez Leave a Comment

Tweet

West Kingston, RI-based American Power Conversion (APC) is well known as a maker of power distribution and UPS equipment, but now the company is leveraging that expertise into energy management software for data centers.

The company has established its own software business operating under the InfraStruXure brand. The suite runs the gamut of energy monitoring, reporting, PUE calculators and capacity planning tools — nothing you won’t find from a host of other vendors. However, the move puts the company in a position of strength with data center operators when they retrofit old facilities or plan new builds with APC power equipment in mind.

And rather than treating the endeavor as a side project or supplemental product team, the InfraStrucXure is set up as a separate division within APC, with all of the product development, marketing, sales and accountability functions involved in running a full-fledged division within any corporation.

As Data Center Journal’s Jeffrey Clark points out…

“In establishing the new business, APC could project a sense of greater dedication and professionalism to customers. As concern over energy usage and other aspects of infrastructure management grow, the demand for tools that aid in tracking and reducing costs, environmental impact, and use of resources such as water and energy will also grow. APC’s new business will likely increase the company’s focus on meeting this demand”

Agreed. But the real promise comes from the innovations that could result if both sides of the business — power equipment and software — can work in a synergistic manner. Can APC turn data center power infrastructures into  ultra-efficient, mini-smart-grids? Let’s hope.

Filed Under: Green IT Tagged With: American Power Conversion, APC, data centers, Power Management, software, uninterruptible power supply, UPS

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recently…

  • Climate change highlights from Bill Gates’ 7th Reddit AMA
  • When solar sours the home buying experience
  • Watch: Nova’s Rise of the Superstorms
  • Microsoft’s green underwater datacenter project reaches phase 2
  • Earth Day 2018: Apple’s new robot recycler, Jane Goodall Google Doodle

Categories

  • Business
  • Cleantech & Renewable Energy
  • Cloud Computing
  • Company Profiles
  • Data Center
  • E-Waste & Recycling
  • ecoSocial
  • Environment
  • EVs & Green Transportation
  • Featured
  • Gadgets & Mobile
  • Green IT
  • Industry Voices
  • Living
  • Servers
  • Smart Grid
  • Stats & Figures
  • Storage
  • Uncategorized
  • Virtualization

Keeping good company

1E Blogs
TreeHugger
GreenBiz.com
NYT Environment
Inhabitat
Data Center Knowledge
Triple Pundit
SmartPlanet

About ecoINSITE

Visit the ecoINSITE.com About Page

This work by Pedro Hernandez is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Creative Commons License

ecoINSITE RSS Feed RSS Feed
Site Map

Alltop. Bribes work.

Nuts n’ Bolts

Powered by Wordpress
Supercharged by Genesis
Hosting by Linode

Social

Visit ecoINSITE’s Facebook Page
Follow us on Twitter @ecoINSITE
ecoINSITE on Google+

© 2023 · ecoINSITE