In business, you sometimes just outgrow your own brand.
In an outwardly visible sign that Carbonetworks has expanded beyond measuring greenhouse emissions, the company today changed its name to ENXSuite and welcomed a new chief executive. In a phone interview with the newly-appointed CEO, Beatriz Infante, she explained that the updated branding involves more than a swank new logo. She said the move better reflects the startup’s ability to provide businesses with an “enterprise-wide energy footprint” that takes into account emissions, certainly, but also water, waste and the power consumption costs of various forms of energy including renewables. With its community-driven data sets and comparative analysis tools, ENXSuite allows sustainability execs to “apples to apples” determinations of which energy, carbon and cost reduction strategies provide the biggest band for the buck.
To date, the company has attracted customers that include the Chicago Climate Action Plan, Dean Foods and West Fraser. She also announced new funding that brings the firm’s total haul to $10 million to date. The funds will go toward general expansion and customer acquisition.
For her part, Infante is working to help corporations with “energy reduction budgets in the tens of millions of dollars” to see the light of day and banish inefficient data gathering technologies like Excel from their energy management and reporting processes. As an Oracle veteran, reporting directly to Ellison, and CEO of Aspect Communications, Infante is lending her expertise and familiarity with how the Fortune 500 set prioritizes its spending and allocates investments.
What about founder and former CEO Michael Meehan? Don’t worry, says Infante. He’s sticking around as CTO and Executive Vice President of Strategy, working with her to drive innovation.
Read up on ENXsuites latest developments — and check out the new look — here. And keep an eye on GigaOM Pro for more of my views on these developments and their impact on the carbon management market. I’ll update this post when it goes live.
Update: Here’s my article at GigaOM Pro (sub req’d): Beyond Carbon, and Not in Name Only