IBM’s survey of midsized businesses, “Inside the Midmarket: A 2009 Perspective” (PDF), reveals that a large majority of organizations in the 100 – 1000 employee bracket have Green IT squarely in their radar:
This year’s survey also illustrates the growing role of emerging technologies, such as cloud computing, green IT, and social media — areas that were not even included in a similar IBM study conducted in 2007. While lower on the scale of critical priorities, midmarket companies are actively pursuing several emerging technology areas to improve performance. The survey shows that 79 percent intend to implement, have established goals, or have started/completed implementation of Green IT solutions, followed closely by social media/Web 2.0 (71 percent) and Cloud Computing (69 percent).
It’s also interesting to see cloud computing rank highly. However, the top priorities among the 1,879 surveyed include improving efficiency and reducing cost; increasing productivity; and better customer service, which is not surprising considering the current economic climate.